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Of all the precious metals, gold is the most popular as an investment. Investors generally buy gold as a hedge or safe haven against any economic, political, social, or currency-based crises. These crises include investment market declines, inflation, war, and social unrest. In fact, negative economic, political, environmental, or monetary conditions contribute to a rising gold price.

Investment in gold can be done directly through gold bullion or gold coins ownership, or indirectly through gold exchange-traded funds, certificates, accounts, spread betting, derivatives or shares. Most often than not, the main reason for investment in gold is to financially gain from increasing gold prices. Nowadays, gold coins can also be placed within the IRA or 401k, thus for future retirement saving.

Buying gold coins is a popular way of holding gold. Typically bullion coins are priced according to their weight, with little or no premium above the gold price. Among the most popular bullion gold coins are the South African Krugerrand, the Canadian Gold Maple Leaf, the American Gold Eagle, the American Gold Buffalo, and the Australian Gold Nugget. The great benefit is that, no matter what the gold coins owned, they are very liquid that can be easily and instantly liquidated if needed.